Edamend Solutions partnered with the Canadian Women’s Chamber of Commerce (CanWCC) to develop and translate the 'Business Financing Fundamentals' training course as part of their 'Flip the Script' program. Designed to equip women entrepreneurs with essential financial knowledge, the course was first launched in English and later translated into French to ensure wider accessibility across Canada.a.

Introduction

The Canadian Women’s Chamber of Commerce (CanWCC) is dedicated to supporting women entrepreneurs by providing resources and training that foster business growth and empowerment. As part of their Flip the Script initiative, CanWCC sought to offer a comprehensive course on business financing to help their members become more adept business owners. With the aim of creating a course that would be both informative and engaging, CanWCC turned to Edamend Solutions for development. Additionally, recognizing the importance of linguistic inclusivity, CanWCC wanted to ensure their French-speaking members could benefit equally from the course, leading to the development of a French-language version after the initial English launch.

The Need

CanWCC needed a robust training solution that would deliver essential business financing knowledge in an accessible and engaging format. The challenge was to develop a course that not only conveyed critical financial concepts but also engaged members through interactive elements. With a tight timeline, the goal was to produce a high-quality video-based course with interactive case studies and exercises.

Additionally, to extend the reach of the course to French-speaking members, the course needed to be fully translated and localized while maintaining the same level of clarity, engagement, and accessibility as the original version.

Approach

Edamend Solutions approached the project with a focus on creating a well-structured, multimedia-rich course tailored to the needs of CanWCC’s members. Anuradha (Anu) Gopu, the Founder & CEO of Edamend Solutions, collaborated closely with CanWCC to understand their objectives and gathered content to ensure the course was aligned with their vision.

After successfully developing and launching the English course, Edamend Solutions worked on translating all course materials, videos, interactive exercises, and captions into French, ensuring a smooth and engaging experience for bilingual learners.

Implementation

Needs Assessment: Anu conducted a thorough review of CanWCC’s requirements and content needs to ensure the course met their goals.
Content Creation: Anu then developed all necessary scripts, storyboards, reading materials, and interactive exercises to create a comprehensive learning experience.
Course Development: Next, Anu created all videos using Camtasia, incorporating engaging video content, interactive case studies, and exercises. Closed captions were also added to the videos to enhance accessibility.
Platform Integration: Lastly, Anu uploaded and set up the course on CanWCC’s preferred learning platform, circle.so, ensuring seamless access for members.
Course Translation into French: After the English course was completed, Edamend Solutions translated all materials into French, carefully adapting the content to ensure clarity and engagement for French-speaking members. This included:
- Recreating all video content with French voiceovers
- Updating captions and interactive elements in French
- Ensuring seamless integration of the translated course into Circle.so

Challenges

The project encountered some technical difficulties and a tight development timeline for both the English and French versions. Additionally, maintaining the quality, engagement, and effectiveness of the content while adapting it for a French-speaking audience required careful translation and localization. However, these challenges were effectively managed to deliver a high-quality, bilingual learning experience.

Results

The final course delivered exceptional value to CanWCC’s members:

Comprehensive Training: The course provided in-depth knowledge of business financing fundamentals through engaging video content and interactive elements.
Enhanced Learning Experience: The incorporation of case studies and exercises facilitated the practical application of concepts.
Successful Integration: The course was seamlessly integrated into CanWCC’s learning platform, Circle.so, allowing easy access and management.
Bilingual Accessibility: By offering the course in both English and French, CanWCC expanded its reach, ensuring more women entrepreneurs across Canada could benefit from the training.

Lessons Learned

This project reinforced the importance of accessible and multilingual training in supporting diverse business communities. It highlighted how tailored customer training courses can enhance user engagement, improve learning outcomes, and strengthen an organization’s impact.

By delivering an impactful training course in both English and French, Edamend Solutions not only empowered CanWCC’s members but also reinforced the value of multilingual, customized training solutions in driving business success.

Conclusion

The "Business Financing Fundamentals" course developed for CanWCC highlights the power of targeted, multilingual customer training. By delivering a focused, interactive, and accessible learning experience, Edamend Solutions helped CanWCC equip more women entrepreneurs with the skills and knowledge they need to thrive.

Project Snapshots

Want to create impactful customer training that drives success for your organization? Need a multilingual course to expand your reach? Contact us today to discover how customized training solutions can elevate your programs and support your business goals!

Case Study 3: Customer Training Course on Business Financing for CanWCC